In celebration of Give Kids the World Village's 30th Anniversary, myself and a colleague were selected to brainstorm, lead, and manage a brand-new communications based department under the guest services field. The purpose of the department, was to implement smoother pre-arrival communication with visiting families. 'Welcome Letters' were one of the tactics we came up with to meet this goal. Families would receive a print and electronic version of this letter (in English or Spanish) which prompted them to contact our department to help ease pre-travel jitters.
*Give Kids the World Village is a non-profit organization that partners with other wish granting organizations, such as Make A Wish, to provide cost free week long vacations to the Central Florida attractions for children with life threatening illnesses and their family members.