External Communication


Universal Orlando Resort Blog Post
It's a well-known fact that kids control the vacations. To help boost revenue to the on-site hotels at Universal Orlando Resort, I created the concept of this blog post citing the top reasons why a kid would have the best vacation ever by staying at Universal Orlando Resort. To develop this blog post, I had to conduct primary and secondary research- including interviewing kids themselves!
Planet Fitness Winter Warm-Up Series Advertorial
Advertorial created for Planet Fitness' upcoming Winter Warm-Up series event featuring Orlando Pride soccer player Kristen Edmonds. This advertorial ran in Orlando Weekly to promote the event.
Curley & Pynn florida.high.tech Technology Article
Draft 1 of an article written for Florida High Tech Corridor's bi-annual e-newsletter, florida.HIGH.TECH during my time with Curley & Pynn The Strategic Firm. The feature story contained interviews from 3 leaders of STEAM companies in the state of Florida who worked hand-in-hand in creating the magic behind the theme park industry. Using my knowledge of the theme park industry, the goal of the article was to highlight the hidden, non-traditional, STEAM jobs students can consider post graduation.
Give Kids the World Village Welcome Letter
In celebration of Give Kids the World Village's 30th Anniversary, myself and a colleague were selected to brainstorm, lead, and manage a brand-new communications based department under the guest services field. The purpose of the department, was to implement smoother pre-arrival communication with visiting families. 'Welcome Letters' were one of the tactics we came up with to meet this goal. Families would receive a print and electronic version of this letter (in English or Spanish) which prompted them to contact our department to help ease pre-travel jitters.
*Give Kids the World Village is a non-profit organization that partners with other wish granting organizations, such as Make A Wish, to provide cost free week long vacations to the Central Florida attractions for children with life threatening illnesses and their family members.



Planet Fitness Advertorial
The Hidden Gem Jobs in Theme Park Technology Article
Give Kids the World Village Welcome Letter (ENG)
Give Kids the World Village Welcome Letter (SPA)